McCann Erickson LLC

McCann Worldgroup is one of the world’s largest marketing communications networks with offices in more than 130 countries.

 

The culture and strategy of the agency is to make things happenand when there are good ideas the agency provides the support to develop them to their fullest potential. McCann Erickson is all about talent, inspiration, teamwork, creativity, and accountability.

 

McCann Erickson has gained top awards and was nominated the "Agency of the year’’ several times. McCann Erickson came to Armeniain 2001. It presents full package of Creative, BTL & Event Management and Media Services:

 

STRATEGIC PLANNING

• Marketing communication planning

• Brand management, strategic consulting

 

CREATIVE ARTWORKS & ADAPTATION

• Concept ideas & scenarios

• Web-design and animation

• Creative adaptations of print materials

 

PRINT & POSM, AUDIO / VIDEO PRODUCTION

• POSM (leaflets, posters, flags, stands)

• OOH & indoor banners

• Branding of souvenirs

• Loyal print-houses, copy lines writing

• Story-board development

• Production of TV & Radio commercials

 

SALES / CONSUMER PROMOTIONS / EVENTS

• Samplings, tastings, IGWP, SMS promotions

• Organization of shows, conferences, concerts

• Draws, catering services, scenario writing

 

TRADE PROMOTIONS

• Trade promotions to improve sales and loyalty of traders

• Merchandising standards development and implementation

 

MEDIA RESEARCH, COMPETITIVE MEDIA REPORTS

• Armenia media market overviews

• Update on market developments

• SOV, expenditures, media buying strategies

 

STRATEGIC MEDIA PLANNING & MEDIA BUYING

• Annual media strategies

• Budget allocation over period and media

• Media plans (schedules), budget management

• Media consulting and prices negotiation

• Day-to-day supervision of media plans implementation

• Short-term optimization/new buying opportunities

 

FB page: https://www.facebook.com/McCannYerevan 

Director
Mr. Armen Gasparyan
Address
1/21 Azatutyun Avenue, Suite 3, Yerevan 0037
E-mail:mccannarm@mccann.am
Tel:+374 10 264 527
Web:http://mccann.com/